WWE Connector for Salesforce

Today, companies expect their customer service solutions to integrate into their CRM systems without expensive customization work. They require seamless integration that gives their contact center full visibility into customer data contained in Salesforce, without extensive effort and cost. Yet, their own internal structure can make this difficult, since CTI and Salesforce solutions are typically managed by two different teams and cost centers.

The Genesys Workspace (WWE) Connector eliminates the extensive Salesforce work usually required to customize the connection between the CRM and contact center. Keeping as much of the customization as possible within the WWE scripting module reduces the total cost of the integration and allows the business to maintain control in Genesys instead of in the CRM.

The WWE Connector makes Salesforce a service for the contact center, allowing the CRM to control the external toolbar and WWE to control Salesforce. With the WWE Connector, caller data from the CRM is attached to service and sales calls in real time, so agents have the information they need to efficiently provide first call resolution.

As part of the Genesys Professional Services asset portfolio, the WWE Connector expands the footprint of Genesys Workspace, allowing it to interact with Salesforce and enhance agent productivity by providing screen pop, case transfer and click-to-dial functionality.